GREEN MARKETING. THE CONTEXT OF INDONESIA AND PHILIPPINES

      Аннотация: The initial purpose of this book is to contribute on developing knowledge on green marketing practices in developing countries that considerably still limited. The knowledge was generated from the exploration of the selected companies in Indonesia and Philippines producing green products. It ends with a proposed model of green marketing strategy that helps companies in both countries successfully market their green products. It is too early to claim the model represents developing countries in general. For more extensive application of the model, tests it on other developing countries is necessary since green marketing is possibly contextual in its implementation.

Ключевые слова: green extension, green initiative, green marketing, green marketing strategy, green product