E-Marketing. Literature Review and Research Methodology

      Аннотация: This book deals with literature review about present study of online marketing, problem of the study, rational of the study, objectives and hypothesis of the study along with research design. The information about the various types and sources of data has been provided. Data analysis plan has also been shown taking into consideration the objectives, hypothesis and significance of the study. Information about the limitations of the study has been given at the end of this book. This book is useful to research scholars who have been studying about online marketing.

Ключевые слова: online marketing, e-commerce, e-tailing, literature review