A comparison of strategy used in ride hailing services. Case study Uber Dar es Salaam, Tanzania & Go-Jek Bandung, Indonesia

      Аннотация: This book is all about the strategies that is used in the ride hailing services. The author took a time, studying the two famous ride hailing in the very busiest cities in the developing countries. That is Dar es salaam, Tanzania and Bandung, Indonesia. Using the case study of the famous ride hailing available in those cities, thus is Uber in Dar es salaam and Go-Jek in Bandung. In which the author discussed about the strategies used by both companies to manage win the market in those places, as well as trying to compare the best strategies that can be implemented by either of these two ride hailing or the other ride hailing services that are available in those specified places.

Ключевые слова: Strategies, ride hailing services, Blue Oceans, Generic Strategies, Technological Innovation