Indian Online Retail Market. Present Scenario and Testing of Hypotheses

      Аннотация: There are two units in this book. In unit-1, theories of the online market and online marketing have been provided with origin of online market, history of online market, affiliate marketing, search engines and social media marketing. The meaning of marketing strategy has been given by breaking down these two words ‘Marketing Strategy’. Information about various aspects have been provided in this chapter which includes market size, investments, latest developments, initiatives by government along with a review about the growth of the online market in India for the FMCG products. In unit-2, an attempt has been made to determine whether there exists any association between various characteristics on which data were collected during the survey. Such association may be found to be helpful to the policy makers for formulating policies regarding online retail market for FMCG. Findings, suggestions and conclusion have also been given.

Ключевые слова: Indian Online Retail Market, online marketing, Online Retail Market, E-tialing