Sustainable marketing. An overview, references and realities & insights in the light of a dream 21st century perspective

      Аннотация: The book gives an indepth and explicit description of the concept of sustainable marketing, the situations and realities met and expresses huge expectations, concerns, issues or anxieties seen and desires for a dream 21st century. Sustainable marketing: ‘An overview, references and realities & insights in the light of a dream 21st century perspective!'. It is a continuation of the 1st series recently written. It gives an indepth clue and illustration on how the business and human crave for economic sources and sustenance of basic economic needs impact the environment and climate in particular. Some interesting articles, poems, captions with enthralling stories and illustrations were presented in the text.

Ключевые слова: Sustainable Marketing, sustainability, marketing