Exploring the Role of Television on Agribusiness in Kampala, Uganda. The book is designed to assess the coverage and effectiveness of television stations on agribusiness in central Uganda

      Аннотация: The book is designed to assess the coverage of television stations on agribusiness and to verify the effectiveness of television programmes on agribusiness. The study found that the selected TV stations had between 1 to 3 agribusiness telecast programs every week. Furthermore, the study found that the surveyed TV stations had only 5 to 30 minutes of airtime assigned to agribusiness programs every week. Lastly the study found that effectiveness of television programs in promoting agribusiness was satisfactory (overall average mean=3.69, Std=1.088). The study concluded that televised agribusiness programmes are effective in disseminating information to the farmers given their audio and video capabilities. The following recommendations were made: the need for television programs to increase agribusiness programs in their airing, the need for the televisions to increase the coverage of airtime allocated for agribusiness programs, the need for the government to support the television stations in their agribusiness programs etc.

Ключевые слова: Television, Agribusiness, effectiveness, coverage, Uganda, Promotion