Marketing and Supply chain management. Marketing plan of Jaguar

      Аннотация: Marketing and supply chain management plan construction is a difficult task for senior leaders or above manager teams. Plenty of books are available on marketing and supply chain management with texts on how to use tools of business model, TWOS, STP and many more. This book has information on the solution of a complicated marketing and supply chain of a big multinational, a top car manufacturer, and my favourite global car company with advanced and futuristic technologies. This book is useful to the senior leader or a candidate with lots of science, engineering technology and management knowledge. In this book, the Jaguar company's car products, business model, ICEDRIPS, PRIMEFACTS, TWOS analysis, STP analysis, practical marketing mix, products, supply chain and recommendations are presented.

Ключевые слова: marketing, Supply chain, Management, Jaguar marketing plan, PRIMEFACT, ICEDRIPS, TWOS analysis, business model, Master of Business administration, Master level, FHEQ level 7