Business Creation and Business Ethics. Becoming an entrepreneur

      Аннотация: Creation of a new business is a multidimensional process. Basically, anyone can become an entrepreneur, but practically, entrepreneurship is a challenge which requires know-how, motivation, good luck, and obviously, a successful business idea . A good business plan is essential in order to make the business succeed. A realistic plan also helps to concertize the business operations and to find the best solutions for performing them. A business plan includes customer segmentation, competitor analysis, financial plans, as well as planning of marketing methods.This book is divided into three parts. Part one deals with how to create a business, part two governs the various requirements to operate business in Cameroon and part three deals with business ethics.

Ключевые слова: business, Entrepreneurship, Ethics