Turkey's Experience in the Development of Tourism Marketing Strategy. Monography

      Аннотация: The monography “Turkey's experience in the development of tourism marketing strategy” of Musaeva Rushana reveals the essence and importance of the use of strategic marketing in the development of international tourism and aims at adopting foreign experience in the conditions of the Republic of Uzbekistan. The monography consists of three chapters. The first chapter of this qualification work discusses the main theoretical points, namely, the essence of the economic role of strategic marketing in tourism is disclosed and the main methods of researching the tourism market are described. The second chapter analyzes the main indicators of strategic marketing in the tourism industry in Turkey, identifies the positive and negative factors for the development of tourism, especially the formation of national tourism products in Turkey. In the third chapter, special attention is paid to studying the current state of the tourism sector in Uzbekistan, recommendations are made on developing a marketing strategy for the tourism sector of Uzbekistan based on foreign experience. The monography can be used by researchers, students and others who study marketing in tourism.

Ключевые слова: marketing strategy, Turkey, Vision-2023, Tourism, development, Tourism strategy of Turkey, 2023, Branding, all inclusive