Tourist’s Purchase Behaviour in Malaysia. Factors influencing tourist’s purchase behaviour

      Аннотация: Tourists’ lifestyle has been evolving due to rising affluence and education levels. Tourists are becoming more sophisticated and cosmopolitan. Tourists, though highly price sensitive, are also brand-conscious and increasingly concerned about quality. In addition, to promotional campaigns and goods variety, the influence of prices has become significant on tourists purchasing behaviour. Tourists trends are one of the most overlook data mainly due to lack of resources as the tourism industry, reflecting wider societal evolution, has seen noticeable change in recent years. The dynamic has changed with increasing disposable income, rising life expectancy and technological developments. Tourists want their purchase to be flexible and tailored to their desires as tourists desire personalized wants and needs. The needs of tourists are diverse. As a new generation becomes increasingly relevant in the marketplace, the ideals driving their purchasing decisions create new tourism trends.The growing conscience of tourists has presented new opportunity to operators, who can tap into their growing interest and awareness in the environmental, social and economic impact of their travel.

Ключевые слова: Tourism, Purchase behaviour, business, Branding, Promotion, Destination, Malaysia