Advanced Design Thinking Model for Innovation and Entrepreneurship. Ethnographic, Brainstorming, Prototyping (EBP) Canvas Method

      Аннотация: This book shows that everyone can innovate through following the design thinking (DT) or human-centered design process. It guides passionate innovation learners at advanced DT methods to deeply understand who our users are and how we can better add value to them. DT leads to cultural change that needs to happen within the organization, moving from a task-oriented organization to a user-focused organization. DT is a systematic and iterative team-based process for finding and solving complex problems to create positive experiences.

Ключевые слова: Innovation, Entrepreneurship, ethnography, brainstorming, Prototyping, Design Thininking, EBP, Canvas Method, business model, Blue Ocean Strategy, marketing