Measuring the Differential Effects of CSR on Negative Emotions. Multiple Regression Analysis

      Аннотация: The present study focuses on the differential effects of CSR actions towards stakeholders – namely, employees, social and non-social, customers and government on negative behavior i.e. negative emotions by introducing Social information processing mechanism.The study was conducted by collecting 241 samples from the financial institution of India namely banks, insurance companies, loan financing companies, and stockbroking firms by surveying the self-administered questionnaire.The findings could be used by researchers to carry out the investigation in this particular domain i.e. CSR. Managers could also use these findings in making their strategy and framing the policies to gain a competitive advantage in the market. Due to the paucity of time and resources, some areas remained uncaptured. The present study highlights those limitations which need to be addressed by researchers in future investigation.

Ключевые слова: corporate social performance, organizational marketing, HRM, organizational behavior, information system, psychology