Agrotourism Management. A Complete Practical Guide

      Аннотация: The book titled “Agrotourism Management - A Complete Practical Guide” has been written to furnish the conclusive picture of the Agrotourism industry in India. Therefore, the book is multifarious and comprises a total of five chapters. The book introduces the Agrotourism concept by linking agriculture and tourism. The book provides information about the current status and types of Agrotourism businesses as well as practices adopted by Agro Tourism Centers (ATCs). The book facilitates the process and minimum requirements for initiating an Agrotourism business. Moreover, the book facilitates the proper management of an Agrotourism business. This book offers information about the factors necessary for Agrotourism development, demands and expectations of tourists from the Agro Tourism Centers, marketing approaches and strategies used by Agro Tourism Centers to attract the tourists, and promotional mediums used for Agro Tourism Businesses. The book provides the Agrotourism as a feasible policy option to the farmers for diversification of their business. The potential readers of this book are scholars especially research scholars, Agro tourism business owners, policymakers and other stake.

Ключевые слова: Agrotourism, Agrotourism management, Agrotourism centers, Farmers, Agrotourists.