Banks Internationalization & Market entry Modes. Case of Attijariwafabank

      Аннотация: In a more progressive globalizing economy, an increased trade agreements and a significant investment a cross countries, the global economy is becoming more and more international. Therefore, several financial service firms such as banks are goaded by the need of extending their activities all over the world. this study shed the lights on the motivating factors & elements that could have an influence on the decision of banks internationalization and also on the choice of the appropriate market entry mode.

Ключевые слова: Banks internationalization, Motives of banks internationalization, Market entry mode choice