Pricing of products and services - Sensitive of Price. According to the Van Westendorp method

      Аннотация: The Book Pricing for products and services according to the method of Van Westendorp (price sensitivity) has seven chapters. In first paragraph in this book are included: Abstract List of figures, acronyms. In first chapter are included: General Introduction, general definitions of pricing. In second chapter are included: Research hypotheses. In third chapter are included Objectives, objectives of the research and objectives of pricing, strategies of pricing. In fourth chapter are included: Literature Review. In fifth chapter are included: Methodology. In sixth chapter are included: Results and Discussions. In seventh chapter are included: Conclusions, Recommendation and Reference. In particular, in this book it will be very important to measure price sensitivity with the method of Van Westendorp and the opportunities offered by this method to offer a wide range of options on price setting and thereby predicting sales volumes.

Ключевые слова: Pricing, products, Services, Van Wensterdorp method