Network Marketing: An Awaiting Destination in Kolkata and Outskirts. With Special Emphasis on The Hair-Care Segment

      Аннотация: The survival of companies in the competitive market by simply producing goods and services has taken an assured place in the history. Now the only alternative remains before business organizations to reach at pinnacle is the effective marketing as the companies are falling prey to fierce competition and changing technology both at home and abroad. Thus one of the reasons for the development of network marketing is low promotional and distribution expenses and thereby network marketing companies can save a major chunk of its own fund. The companies practicing network marketing takes unconventional way of promotion like word-of-mouth communication, rather than taking conventional way of promotion through mass media advertisements by making intermediaries absolutely unwanted. The concept of network marketing has mushroomed as a universal concept in the last few years. A number of foreign companies have already established their presence in West Bengal, like Amway, Oriflame, Tupperware, Avon and many more are exploring this lucrative market. So author felt that it would be important to know how far the products of network marketing companies are acceptable in Kolkata and its Outskirts.

Ключевые слова: Network Marketing, Relationship marketing, sustainability, Kolkata, Distributors, Customers