Determinants of Online Shopping Adoption in Nigeria. A Study of Internet Connected Nigerians

      Аннотация: Determinants of online shopping adoption in Nigeria with a special regard to the internet connected Nigerians. It is a business solution that emerged with the growth of internet connectivity. Endogenous and exogenous variables have motivated the acceptance of online shopping transaction globally with environmental peculiarities. The factors that determine the acceptance and usage remain the crux of this study. A survey research tarted at internet enabled Nigerians. Questionnaires were administered and returned through the electronic media successfully. The empirical result was based on the application of analytical techniques. The result shows that adoption of online shopping in Nigeria is explained by perceived trust, risk, security, innovativeness, internet connectivity and information about the online shopping. Perceived risk and security are the major challenges to online shopping adoption. Very low trust level discourages customers’ intention to use the online shopping. Information about the online shopping is not significant. Improvement is needed for online shopping to thrive. The integrated model of online shopping adoption in Nigeria was able to solve the study/s problem.

Ключевые слова: Online Shopping, Adoption, trust, Internet Connected, determinants