Use of ICT in the field of m-health by elderly people.

      Аннотация: The book „Use of ICT in the field of m-health by elderly people” is a work of Phd candidates at the Marketing department of the University of Szczecin. The authors show in a clear and transparent way the wide development of information and communication technologies, and especially focus on problems of psycho-physical limitations of the elderly from the application of m-health. Attention has been paid to the global phenomenon of aging, to the fact that the most important ICT goal in the context of older people should be to increase the level of education of seniors of mobile technologies. This achievement will have an influence on improving their quality of life, reducing digital exclusion and providing opportunities to equal access to the healthcare system. The authors' final conclusion is that education of older people in ICT in the current, modern world should be considered one of priorities. Using the potential of older people in the context of m-Health should affect the raising of living standards. A healthy senior from the point of view of economics is a significant and growing group of potential consumers.

Ключевые слова: ICT, senior, m-health, Elderly people