STRATEGY. A Necessity for Companies in the Republic of North Macedonia

      Аннотация: This book is the result of several research projects completed by the authors in the last five years aiming at determining the reasons behind the lack of formal strategies among companies in the Republic of North Macedonia in general and the Pollog region in particular. The book is divided in two main parts. The first part of the text provides a general analysis of strategies from a theoretical point of view while the second part of the book provides insides regarding the level of having and obstacles in creating and implementing strategies by companies in the Republic of North Macedonia.

Ключевые слова: strategic management, Strategy, business strategy, North Macedonia