A study on Attraction towards model motorbikes by Youngsters. With particular reference to Royal En field-Eicher Motors LTD

      Аннотация: Royal Enfield bullet is the makers of the famous brand in India. It stems from the British manufacturer, Royal Enfield at Red ditch. Royal Enfield has its headquarters at Chennai in India. Bullet bikes are famous for their power, stability and rugged looks. • To achieve customer's enticement, even though with its huge price. The price hike would not be primary barrier towards it, and with relation to other key aspects as well as helping the local producers and competitors by providing them the extra edge required to increase their sales profit. • In this research paper we will be seeing the attraction, pickups, power, thumping sound, in ROYAL ENFIELD motorbikes. • the brand response toward these increases to customers. • Even though with its huge price, the reason is that customer getting attracted towards it. • Customer response regarding the magnetism to this brand. • Finally marketing problems and strategies to be taken up by the manufacturer to tackle the local competitors.

Ключевые слова: royal enfield, eicher motors, Youngsters