CRM Technology as a Tool for Business Growth and Economic Advancement. An Analysis of Jumia and the Nigerian e-Commerce Sector

      Аннотация: Drawing on his experience as an evolving consultant and business strategist, the researcher explains how adoption of CRM technology in e-commerce firms can create sustainable competitive advantage. This book presents a historical background of commerce in Nigeria, including the achievements, setbacks and opportunities in global e-commerce sector. The aim of CRM Technology as a Tool for Business Growth and Economic Advancement is to provide a blueprint for bringing innovation to the core of modern-day business management, and organizational culture. The book covers topics like e-business, internet technology, research and development (R&D), artificial intelligence (AI), security systems, cybercrime, CRM systems, competitive advantage etc. It also provides an overview of idea management at Jumia Nigeria through the years, with explanations on how the e-commerce company maximized opportunities from FDI and ICT to achieve incremental profits and dominate the Nigerian business environment. This book contains a guide on improving internal and external customer service.

Ключевые слова: CRM Technology, tool for business growth, Economic Advancement, Jumia, Nigerian e-Commerce Sector, business, Management