Value Based Management. An analysis of The Daily Sun and Cadbury Plc, Nigeria

      Аннотация: Value Based Management (VBM) focuses solely on theories and practice of management, advertisement and marketing in organizations, with innovation at the forefront. This book contains tools to help business managers define opportunities, discover new ideas, develop unique designs, and demonstrate innovation. It also includes management concepts that have been proven to work at large companies like Toyota, HP and Microsoft. The author based his recommendations on research knowledge and findings from past and existing challenges to business growth. Major aspects of management, innovation and value-based marketing were discussed for the benefit of Cadbury Plc and Daily Sun, Nigeria. More importantly, the book includes a clear and thorough explanation of the necessary critical tools for value creation in business. It discussed the effectiveness of persuasive advertising and strategic management in improving earnings and creating sustainable competitive advantage.

Ключевые слова: Value Based Management, An analysis, the Daily Sun and Cadbury Plc, Nigeria, VBM, theories/ practice of management, advertisement/ marketing, to help business managers, discover new ideas, Management, develop unique designs, demonstrate innovation