The Business of Africa: Market Insights that will prepare you today and for AfCFTA. A Street Level View of Doing Business in Africa

      Аннотация: In this book Mr. Raymond Chimhandamba, an FMCG expert with experience working with some of Africa's leading brands with over two decades of launching and growing FMCG brands and doing business in Africa, shares his insights and experiences about doing business in Africa, not from the corner office, but from Africa's dusty streets. From Lagos, Abidjan, Accra, Nairobi, Kampala, Harare, Johannesburg and right to the tip of the continent in Cape Town. This book will help you to win in African markets today for AfCFTA (pun intended!) as well as after the pandemic.

Ключевые слова: business of Africa, market insights, Afcfta, street level view, Doing Business in Africa, FMCG brands, to win in African markets, business