Demand for Quality Attributes of Dairy Products. In Thiruvananthapuram City of South India - A Novel Methodological Approach

      Аннотация: This Book aims to entrust and envisage the readers about the novel methodologies adopted to find out the existing consumption pattern of dairy products and analyzes the consumer preference for various dairy products and thereby may help the producers to produce the marketable dairy products and maximize their profit. The contents of the book assesses the factors that influence the consumption of dairy products by capturing the general impacts of consumers’ socioeconomic, demographic and geographic background (including gender, age, income, education, etc.) on their dairy product purchasing behaviours. The demand for quality parameters in urban areas of Southern India has undergone a perceptible change in the recent years. This book attempts to describe the demand for quality attributes of dairy products in an urban area of South India.

Ключевые слова: Dairy products, Consumer preference, Demand for Quality Attributes