FUNDAMENTALS OF BUSINESS MANAGEMENT.

      Аннотация: Comprehensive and up-to-date Business Management provides readers with a simplified but pragmatic approach to the understanding of modern Business Management. It is designed for those with little or no knowledge of the subject and it is particularly relevant for the professional qualifications. It will also be useful for those studying Business Administration at the Polytechnic and University Levels.The need to teach Business Management has become of utmost importance in tertiary institutions to equip students with sound knowledge and skills, which would make them self-reliant, creative and innovative in identifying new business opportunities in small and medium scale enterprises.

Ключевые слова: Enterprises, Business Management, comprehensive, Readers, understanding, pragmatic approach, knowledge, Professional Qualifications, Business administration, Importance, Skills, Students, business opportunities