Sustainability and Profit: Will Corporations Care?. Updated Approach to Corporate Social Responsibility Management Strategy: Case Comparison Study

      Аннотация: How do major institutional differences between the USA and Germany explain the dissimilarities in the way Ford and BMW implement their CSR strategies? Does the government influence the outcome of Corporations by either endorsing, facilitating, partnering, or mandating CSR Public Policy? Can an updated CSR Framework incentivize Corporations to understand their industry challenges, their internal Corporate issues, and identify Sustainable solutions? The author suggests that a Corporation can develop, lead, and implement a system of environmental and social initiatives that could have the same effect regardless of government influence on a global scale. Corporations are not limited to follow national regulations and can overachieve for the reason being that the Corporation decided to care first for Environmental and Societal global issues. It doesn't start with a CEO, it starts with you, do you care?

Ключевые слова: 3, corporate social responsibility, Management strategy, United States, Germany, Ford, BMW, sustainability, Automotive Industry