PERFORMANCE OF MOBILE SERVICE PROVIDERS IN KENYA. The Effects of Innovation Strategies

      Аннотация: Mobile technologies are increasingly used as a transformational tool to foster economic growth, accelerate knowledge transfer, develop local capacities, raise productivity, and alleviate poverty in a variety of sectors. In that respect, in the last decade, ICT development has become a key strategic area for policy engagement in emerging economies. However, research on predictive power of innovative strategies on the performance of mobile operators in Kenya is inadequate. The authors of this book explore this area in the hope of providing important answers to how innovation can be used to leverage performance of mobile service providers in Kenya. The general objective is to investigate the effects of various innovation strategies on performance of the four mobile companies in Kenya namely, Safaricom ltd, Airtel ltd, Telkom Orange and Essar’s Yu. A sample of 81 senior management staff from a list of 94, comprising 28, 18, 15 and 20 Senior Managers have been selected from Safaricom, Airtel, Orange and Yu respectively. The main data collection tool used is a predesigned and tested questionnaire.

Ключевые слова: performance