Marketing of Library and Information Services and Products. With Special Reference to Technical Libraries in India

      Аннотация: The book deals with planning and practices of marketing of library and information services and products in technical libraries in India.The book is very useful for starting of marketing activities in different types of libraries. The book contains the general concepts of marketing, objectives,needs, purposes, types ,mediums benefits of marketing of library services in the technical libraries. The book deals Information seeking behavior pattern of users like faculty, research scholars, students in technical libraries. Attitude of Librarians regarding marketing of library services and products, new ways of marketing of libraries services and products are also discussed in the book. The book is described data analysis results about marketing planning, practices and implementation in technical libraries.. Implementation of modern marketing tools for library services are also described in the book. The book deals a marketing strategic plan for technical institute libraries. The book is very useful for undergraduate post graduate and research students as well as the librarians.

Ключевые слова: library marketing, Information Seeking behaviour, attitudes of library marketing, Marketing Practices, planning