Fusing Organisational Culture. Creativity And Innovation For Business Sustainability

      Аннотация: This book draws upon robust research findings from two Zimbabwean manufacturing companies. The findings can be applied in business, government and non-governmental organisations. The book focuses on the key organizational culture factors that can positively influence employee creativity and innovation. The book also discusses validated creativity and innovation factors that can positively impact business sustainability.Organisational culture needs to positively support employee creativity and innovation. To do this organisational culture needs to continuously evolve in sync with the business environment demands of the day.

Ключевые слова: Fusing Organisational Culture, Business sustainability