Analyzing The Relationship Between Consumers’ Preference. Of Package Colour Of Face Cream Products In Sri Lanka With Consumer Age, Gender And Ethnicity

      Аннотация: Dr. Kingsley Bernard is a senior lecturer attached to SLIIT Business School at the Sri Lanka Institute of Information Technology (SLIIT) and has 40 years of industry experience specializing in strategic management, marketing, and microfinance. He has held top management positions both in public and private sector institutions in Sri Lanka including multinational corporations and government institutions. Wanya Jerleen Gunawardena is a Bachelor Business Administration from the Sri Lanka Institute of Information Technology (SLIIT), specializing in Marketing Management and was awarded the faculty Gold Medal for the best performing student in the field of Marketing in 2017. She is also a Chartered Global Management Accountant Associate and has worked in the field of Marketing and Brand Building in an array of FMCG companies in Sri Lanka and Australia.

Ключевые слова: Consumers’ Preference, Package Color, Face Cream Products, Consumer AGE, Consumer gender, Consumer ethnicity, Sri Lanka