BOLLYWOOD: SUCCESS MANTRA. A Study of Scope for Marketing of Bollywood Films (Hindi): “A road map for film Marketing”

      Аннотация: The Film Industry is one of the most vibrant industries of the Indian economy. India produces more films than any other country in the world including the USA. It consist of Film Production House, Film Studios, Distributors, Exhibitors, Film Directors, Music Director, Choreographer, Script Writer and many others which includes Actors, Actress and other important Characters The Film Industry which is the part and parcel of E&M industry is one of the significant sectors for any Economy of the Country. Authors explored the film industry, its contribution towards Indian Economy and the role of marketing that can make a film super hit in term of the box office. Authors are studied to different multiple dimensions together and in a comprehensive manner that leads to contribute better decision for producing and promotion of Bollywood films in the Indian Market. The book makes no presumptions and can be used with confidence and conviction by both students and managers. The conceptual base has been provided in a comprehensive, yet very simplistic way, addressing even the minutest details required by the reader. Every chapters is profusely explained by empirical evidence.

Ключевые слова: Bollywood, Film Marketing, Box office collection, Promotion of Films, Audience preference and Reviewers roles.