Customer Perception Influence. On the Relationship Between Green Marketing Practices and Customer Satisfaction

      Аннотация: The climate change effect on African continent has not been severe in the last decade. Today, there are serious effects that are felt and affect the African countries economies. Kenya in particular, has experienced great floods and droughts in the northern part of the country and change of rainy seasons in the highlands. It is that time when the country engages every other organization (both corporate and non profit organizations) in the environmental conservation practices. This book addresses the practices that corporate organizations can employ in order to change the customer perception and give satisfaction to customers as they conserve the environment.

Ключевые слова: Green Marketing Practices