Contemporary challenges in marketing communication.

      Аннотация: “Contemporary challenges in marketing communication” is a book that provides a modern insight into marketing communication strategies in new realities, with a special aspect of the impact of the Chovid-19 pandemic, crisis communication on social networks, but also a detailed analysis of the impact of conformism on consumer attitudes towards brands. The book offers new knowledge and methods to experts in the field of marketing communications with the intention to help them to adapt their communication strategies in a more efficient way, in order to communicate more adequately with their consumers.

Ключевые слова: marketing communication, Consumers, luxury brands, COVID-19, Logos, crisis communication, Social Media