Green Marketing. Strategical Transformation to Sustainability

      Аннотация: This eclectic book named Green Marketing is based on the ecological footprints needed for the humankind. It enumerates on the significance of green marketing for a strategic endeavor to harbinger an environmental revolution of eco-friendly products. The book essentially duals on the eco-friendly products and their necessities for sustainable development along with socio-economical advancement. The book has scientifically embarked into the leeway of knowledge pertaining to a better world order with an ecosystem conducive to lifeforms. A cutting edge book redefined with innovative ideas and concepts of Green marketing.

Ключевые слова: green marketing, Eco-friendly Products, sustainability, Purchase behaviour, consumer perception