| Поиск по каталогу |
|
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Consumer Buying Behaviour in Purchasing Ayurvedic Products. Consumer Preference, Perception and Influencing Factors Towards Ayurvedic Products in Himachal Pradesh (INDIA)
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Srishti Thakur,Ashish S. Noel and Vikas Singh
ISBN: 9786203193725
Год издания: 2020
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 52
Издательство: LAP LAMBERT Academic Publishing
Цена: 20998 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 577399
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
| Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
| Курьерская доставка CDEK из города Москва |
| Доставка Почтой России из города Москва |
Аннотация: "Consumer Buying Behaviour in Purchasing Ayurvedic Products" has been developed as per the latest data for readers who want to explore and make a career in research and teaching in marketing field. The book is also helpful for those Ayurveda companies or industries who want to develop some innovative Ayurvedic products as per consumer needs and wants. The book contains a research study on consumer preference, perception and influencing factors towards Ayurvedic products and it is covered in 6 chapters. Each chapter discusses the concepts lucidly with the help of examples, figures and tables. This book will helpful to know the consumer buying behaviour towards Ayurvedic products in developing countries like India.
Ключевые слова: Herbs, Ayurvedic products, Consumers, Perception, preference, influencing factors
Похожие издания
 | Sivasamy Ramesh Kumar,Chellappan Velavan and Thangarasu Samsai Consumer Buying Behaviour of Vegetables. A Study among National Retail Chains Stores in Coimbatore City. 2020 г., 96 стр., мягкий переплет The retail sector in India is emerging as one of the largest sectors in the economy. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around ten per cent of the employment.... | 34186 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент V. PRINCY METILDA CONSUMER BUYING BEHAVIOUR TOWARDS DIGITAL PAYMENT SYSTEM.. 1905 г., 304 стр., мягкий переплет Today Consumers have an opportunity to pay for purchases either by cash or by card. Recently, a conventional payment mechanism like card payment is increasing with the increase of technology as well as the change of lifestyle. During recent years, it has been noticed that new generation like the payment mechanism of smart cards and Electronic... | 61126 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Mrudula Gopal Kulkarni CONSUMER BUYING BEHAVIOUR OF FRUIT JUICE DRINKERS IN PUNE CITY. Patterns of consumption for fruit juice. 2020 г., 52 стр., мягкий переплет This report clearly mentions objective of the study and the research methodology utilized both primary data and secondary data. The data collection method used is structured non disguised questionnaire in which the types of questions used are open ended, multiple choice and close ended.The report contains a detailed view of the tasks, which have... | 24697 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Willemijn Hendrix Selling the Luxury Experience. Consumer buying behaviour towards luxury goods during the European debt crisis. 2012 г., 136 стр., мягкий переплет Since the beginning of 2009, Europe has been facing difficult economic times as a result of the European debt crisis. Economies all over the world are experiencing slower growth, and half of the Eurozone economies are expected to shrink in 2012. Although considered recession-proof, the luxury goods industry is struggling in the face of the current... | 37774 тг |
 | Clifford Tizhe Oaya Zirra Impact of packaging on consumer buying behaviour. In Nasarawa State. 2018 г., 52 стр., мягкий переплет The role of packaging on consumer buying behaviour is of utmost importance in most organisations. This adds value to products marketed and sold and ultimately higher returns to the business enterprise. Packaging in most cases is seen as the silent salesman in the store and a value addition to the consumer. Packaging could be expressed in terms of... | 22584 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Maleeha Samar The Impact of Window Displays on Consumer Buying Behaviour. . 2016 г., 84 стр., мягкий переплет This book aims to investigate the impact of window displays on consumer buying behaviour in the fast fashion industry. Visual merchandising is a powerful tool that invokes certain feelings and desires in the minds' of the consumers. These feelings in turn impact and influence consumers' actions and decisions.The objectives of this research are to... | 23720 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Harishchandra Singh Rathod Indian Rural Male Consumers and Their Preferences for Buying. Influential Role of Colours on Consumer Buying Behaviour of Selected Product Categories. 2015 г., 88 стр., мягкий переплет Colour acts as the visual cue, a differentiating indicator or stimulus which attracts prospective customers to touch and feel the product and to some extent even buy it. This world of colour if interpreted and studied systematically can bring out miraculous results. Majority of the product assessment is based on colours alone. So, sensible use of... | 25976 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Маркетинг Jason Nurjadi The Impact of Economic Condition on Consumer Buying Behaviour. . 2014 г., 128 стр., мягкий переплет Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global... | 35323 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Alireza Miremadi and Elaheh Kazemzadeh Consumer Buying Behaviour. Electronic Goods and Home Appliances. 2013 г., 112 стр., мягкий переплет Consumers make buying decisions every day and managers or marketers try to understand why, when, where and how consumers make decisions to buy a product. One complex duty of managers is to understand consumer buying behavior in order to adapt their effort to consumers’ interest. .This book, therefore, provides insights into the all the major... | 31637 тг |