Retailer Services in Traditional and Modern Retail Stores. CUSTOMER'S PERCEPTION AND SATISFACTION

      Аннотация: In the current highly competitive economy, which reflects a buyer’s market, it is the customer who is the king with full power. No wonder that a collective battle cry from sales and marketing people, retailers, wholesalers and advertising wizards alike is now serve the customer or delight the customer. When customer expectations become higher and higher, a superior market driven strategies or customer driven strategies and their execution in the market becomes important. Companies have to be fully customer oriented to succeed small customer and build customer relations. The Indian consumer has traditionally been a customer of unorganized retail since decades Indians have been purchasing most of their needs from nearby. The life style of Indian urban customer has been changing dramatically which can be viewed as a paradigm shift, with increase in double- income house holders and working women. Consumer are seeking the convenience of one – stop shopping whereby they could have better utility of time.

Ключевые слова: Retailing, marketing, customer's perception, satisfaction shopping malls