Receptiveness on Mobile Wallet in Digital Era:. Consumer and Merchants’ Perspective inCoimbatore City

      Аннотация: Money on Mobile is playing a significant role in the people life, as the changing lifestyle promotes to digital convenience and speedy access. In future, mobile wallet will be seen in every sphere of business as it mingles value-added services that go ahead of just payment support function. Moreover, experts believe that mobile wallets will become a latest marketing channel in near future. The study focuses on the perception towards digital wallet payment services among consumer and merchant. The main reason for choosing it is to explore the users’ experienced opinion and view from the different mobile wallet preferred. By understanding the observation of users’ perception on mobile wallet payment service will enlighten to determine how it is been utilized by focused respondent. This research probe is done from November 2016 to April 2019.

Ключевые слова: digital wallet, Structual Equation Modeling (SEM), Merchant Perception