The Contribution of E-commerce on Country’s Social, Economic Level. A Case Study of ALIBABA GROUP

      Аннотация: Throughout the book several trade-offs regarding the three dimensions of sustainability have been identified and evaluated, and they are all clearly presented in a compiled way. The findings also indicates that the sustainable actions a country may make needs to be thoroughly communicated through their channels since the e-commerce disables the face-to-face interactions. It is of great importance for companies to increase the consumer awareness and knowledge in order to motivate them in to being sustainable. This book contributes to science by the unification of the e-commerce and the three dimensions of sustainability. The study thus merge science with empirics to create a deeper knowledge and contribute to the body of literature with a compiled table of trade-offs. Practitioners will be enlightened of the importance of all the three dimensions of sustainability (Social-economic and development), and they will understand the concept and events of trade-offs for sustainability when working within e-commerce. The book also provides insight for companies to learn how very important it is with better communication about sustainability factors to its consumers.

Ключевые слова: e-commerce, socio-economic development dimensions, Internet