Role of e-NAM in Price Discovery and Improving Market Competitiveness.

      Аннотация: Government of India implemented electronic-National Agriculture Market (e-NAM) 14 April, 2016 on pan India basis, in order to improve the competitiveness, integration, transparency and price discovery in agricultural marketing system. Based on the study done in one of APMC mandi situated in Pahariya, Varanasi, Uttar Pradesh (India), this book analyses following aspects of e-NAM (i) Growth of e-mandi in India (ii) Infrastructure analysis of e-mandi (iii) Arrival pattern of vegetables during e-NAM period. (iv) Impact of e-mandi on marketing efficiency and (v) Identification of constraints in implementation of e-mandi. Therefore, This study helps the farmers to sell their produce directly at a national platform with higher producer’s share in consumer’s rupee. Lesser involvement of middlemen will increase the marketing efficiency.

Ключевые слова: e-NAM, Marketing efficiency, Growth