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Customers Perception towards E-CRM. A Comparative study of SBI and ICICI banks
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: RASEEM ABDUL KHADER P
ISBN: 9786203930122
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 108
Издательство: LAP LAMBERT Academic Publishing
Цена: 32173 тг
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Сферы деятельности:Код товара: 705096
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Аннотация: This book helps to familiarise the various E-CRM services that is provided by the banks to their customers and to check at what extent the customers were aware about E-CRM services provided by the banks. Through E-CRM adoption it helps the banks to serve their customers from anywhere at any time. This book also focuses on the perception of customers towards the E-CRM and whether the bank is successful in customer retention and loyalty measures through E-CRM? Did it help the bank to make their customers more loyal?
Ключевые слова: CRM, E-CRM, Banking, Customer Perception, online banking
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