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Customer Perception Towards Green Products. A study
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Preeti Shukla
ISBN: 9786204205755
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 92
Издательство: LAP LAMBERT Academic Publishing
Цена: 31605 тг
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Сферы деятельности:Код товара: 705406
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Аннотация: Customer are becoming more concern about environment and their health that why they are start using green products for their needs. The present study is attempted to investigate the customer perception towards green product in India. This study reveals that customers are well aware about eco-friendly products and the majority of the respondents reported as TV as effective source of awareness. It was also found majority of respondents purchase green products with a motive that as they were concern for health and also majority of respondents purchase green products from malls only because they get a variety of green products easily. This study also brings customers have strong opinion that price of green product is very high and government should try to reduce the price.
Ключевые слова: green product, Eco-friendly Products
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