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Perception of customers towards life insurance products. A study with special reference to Mavelikara, Kerala
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: JUSTIN P. JAMES and Anjali Mathew Varghese
ISBN: 9786204718361
Год издания: 1905
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 80
Издательство: LAP LAMBERT Academic Publishing
Цена: 23919 тг
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Аннотация: The insurance sector as a whole has contributed to the development of the economy through the generation of employment opportunities, acceleration of industrial growth, generation of income, etc. The three main aspects with regard to the perception of customers towards life insurance are awareness level, service quality, and satisfaction level of policyholders. The study tries to evaluate the perception of customers towards life insurance products in respect of the services rendered to them by LIC and the study was restricted to Mavelikara Taluk. The study uses a survey method to collect information from the customers through both primary and secondary data. Several methods like chi-square, composite indices, Likert scale were used for analysing the data collected from the respondents. In short, this study identifies life insurance products as an ample source of investment and opportunity for the common public for boosting up their threshold for money-saving habits.
Ключевые слова: insurance, Perception Customer