Coordinate_Smart growing furniture.

      Аннотация: In this digital era, any substance and information has become dynamic and constantly updated. How to show the value of luxury in a new and lively way is the question for building a charming new brand. The project 'COORDINATE' discover a futuristic way of 'smart growing' in furniture design. Entertainment and accessible platform will be provided for the public in gamification way.It takes use of long 'time' wait to show the story of furniture through Simulation games. It’s for customers to “grow”their own furniture online to realize natural customization. The game will simulate timeline and environmental condition which affect transition. Thus this kind of furniture is changeable but well controlled under rules.

Ключевые слова: family brand, user psychology, entertainment consumption, friendly luxury, gamification time-variant, smart growing