Essentials of Organized Retailing. A Customer Satisfaction Study

      Аннотация: The Organized Retail Industry in the world faces a situation where it is becoming challenging to satisfy the customers. In Maharashtra, especially in Pune the numbers of organized retail stores are increasing rapidly. Pune has comparatively high number of middle class population. Pune also has the highest number of students and techies as compared to any other city in the country. In the age group of 20-30 yrs. the ambition, aspiration and inclination towards glamour, movies and fashion is to a great extent. So, they spend almost every month, once or twice, to grab what’s cool and trendy in fashion which helps the retail to grow in the city. In order to attract customers, organized retailers are using various marketing strategies. But do these strategies go well with the customers? Are they successful in attracting the customers? The study discussed in this book deals with these questions and tries to find right answer. The study conducted in this book enables to find the marketing strategies that help in satisfying the customers and also see how the organized retail industry facing the dilemma of customer satisfaction solves the problem with distinct strategies.

Ключевые слова: Organized Retailing, Retailing, Customer satisfaction