Date Palm Marketing in Jigawa State, Nigeria. Analysis on Marketing Structure and Performance

      Аннотация: The book is helpful to students, researchers, policymakers, governmental and non-governmental organizations who are into marketing research. The area, Jigawa State was chosen because of the suitability of the area in date palm production which had made the Federal Government of Nigeria establish the date palm sub-section under the Nigerian Institute of Oil Palm Research (NIFOR) in Dutse, the state capital in 1981. The book is one of its kind because it deals with the income distribution of marketers and the end result they arrived at, in marketing their produce. Marketing principles, economic models, diagrams and analysis were employed with tables and illustrations on empirical findings for easy understanding and was ascertained by valid recommendations based on the findings.

Ключевые слова: marketing, date palm marketing, Nigeria marketing, Agriculture Marketing, performance