Strategies to rebuild PIA brand image. Brand Strategies to rejuvenate; brand image

      Аннотация: Time has a significant impact on human life as people prefer traveling through those vehicles, train or airline that saves their time. Back then in 18th century, traveling through air was a hectic job but now Air travel has become a fun activity where people enjoy their time and services offered. We are aiming to study the strategies that can boost the engagement in an Airline which leads to strengthen the brand image of PIA. Strategies than are more relevant to 2020 and coming years and also compare the benefits that value travelers between PIA, Ittehad Airways and Qatar Airways. We are privileged to contribute in this project, as it is being a national asset and is for the biggest airline in Pakistan that has largest routes and infrastructure. Being a Govt. regulated airline and by following a socio-culture of Pakistan, we have proposed those strategies that will be beneficial in marketing masses. The realization of subsidies offered by PIA is not common in Pakistan as well as worldwide, many of us are still not aware of full potential that PIA network has. Organizing activities and re-structuring and marketing for masses will grow them.

Ключевые слова: Pakistan International Airlines, PIA, airlines, brand image, CAPSTONE