The Clothing Disposal Behavior in Pakistan. A Study of Young Consumers

      Аннотация: The aim of this study is to investigate the behavior of young consumers with regard to clothing disposal behavior, how young consumers disposed of their unwanted or used clothes in Pakistan. Historically, extensive study has surveyed the dimensions of young consumer behavior in the context of buying behavior. Therefore, little research is conducted on clothing disposal behavior, while examining the relationship between young consumers’ clothing disposal behavior towards donation to charities, giveaway to friends and family, social motivation and social responsibility. Quantitative study design was conducted among young respondents who responded to a total of 440 (aged 18-34).

Ключевые слова: Young Consumer, clothing, Disposal Behavior, Family and Friends, social responsibility, Social Motivation, marketing