A Handbook on Business Management Case Studies.

      Аннотация: In this book, authors have compiled various practical case studies related to different aspects of management like Organizational Behaviour, Marketing, Human resources, etc which will enhance the practical approach of students toward management. Management Case studies present realistic situations, allowing students to balance theory with practicality. Authors have developed their own case studies over the passage of time from ethical perspectives and practices & the case studies cover a wide range of topics that are distinctive in nature. This book includes cases related to coordinated supply chain, Zero time organization, E-commerce, decision making, etc. which will provide students a practical exposure toward real-time experience which will no doubt be different from bits and pieces they read in the textbook of management. the case writer aims for a problem situation that is connected with an extensive environment, and therefore may need expertise and understandings from a variety of disciplines to coherently answer.

Ключевые слова: Human Resource, marketing, organisational behaviour, Communication skills