Language and Intercultural Communication in Cross-border Trade Context. Transcending Linguistic and Intercultural Communication Challenges

      Аннотация: The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics, intercultural communication, and regional integration.

Ключевые слова: Intercultural Communication, Intercultural Interactions, communication accommodation, Cross-Border Trade.