Advanced Advertisement Management. Advertising and its tools for Sales, Merchandise effectiveness

      Аннотация: Advertisement is the most important tool for the Marketing of the Products and Services, Advertisement gives an impact of awareness and details of the products and Services to concerned customers. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads, and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments, and so on. The agencies convert the ideas and concepts to create visuals, text, layouts, and themes to communicate with the user.

Ключевые слова: product, Advertisement, Brand, Awareness, Promotion, Strategy